Gary Foster Podcasts.

Gary has produced numerous Podcasts including the Setanta Sports News Podcast. Setanta Sports News is a National TV Station in the UK broadcasting on Virgin Media and Sky TV.

Gary will work with you on concept development and consultation, production, editing, mixing, encoding and RSS integration with your website.

We use state-of-the-art digital multi-track studios, the freshest music (and sound effects if needed), plus high-quality narrative talent, moderators and interviewers. We use the same creative and quality applications for podcasts that we use for broadcast production.

New to Podcasting? Here are the facts....

Podcasting is at the beginning of its adoption cycle.

Simply posting audio files on the internet for download is NOT podcasting. The power of podcasting comes from a subscription model, commonly using RSS technology (Really Simple Syndication). Listeners use free software such as Apple's iTunes, or any simple RSS reader (also popular for reading blogs) which periodically checks for and retrieves new audio content automatically. People can then listen to the audio on their computer and copy the audio files onto an iPod (using software such as iTunes) or similar mp3 player.

Podcasting is becoming popular due to the rapid increase in use of portable media devices (such as the iPod and other mp3 players, as well as a new generation of wireless phones and other audio playing devices). Consumers prefer to listen to WHAT they want, WHEN they want it. This allows storage of fresh new content that can be enjoyed later-at the gym, in the car, etc. Most podcasts are free to subscribe to, and easy to download.

How can your business use podcasting?

Podcasting is becoming an invaluable marketing tool for all types of business. Companies can create entertainment or lifestyle programs focusing on issues associated with their products or services. Company executives can communicate to customers and stockholders about new company developments and products, in a cost effective and very personalized manner. Big corporations can create the intimacy of a small company.

Companies can use podcasts to distribute many different types of information, such as employee communication, meeting recaps, presentations, interviews, virtual conferences, press releases, product demos...and the list is endless!